Kind Kompany was founded in April 2019 by former model Sam Howlett. During her time in the modelling industry Sam became overwhelmed with insecurities and was becoming increasingly unhappy, after reaching her goal of fronting one of the worlds most known Tattoo magazine covers she decided to take a step back from modelling and focus on finding happiness again. Sam began changing her lifestyle and incorporating mindfulness into her every day life; she begun her journey of self love discovering her passion for a more ethical and sustainable lifestyle and Kind Kompany was founded. Shortly after the launch of the business Sam published her first self help book ‘I choose me’ which is available on Amazon.co.uk. Sam now uses her online platform to speak openly about mental health, self love and promotes Kindness through her ethical clothing line.