Siyana London( 0 ratings )
I always had a keen interest in textiles, especially handloom. I was always fascinated with the idea of hand-woven textiles and the process behind it all. As a kid, I’d visited a lot of handloom workshops but never thought that one day I'll work so closely with the artisans. As for what I used to do before this, I acquired an MBA degree (Master of Business Administration) and soon joined my family’s packaging business. My interest in textiles however didn’t fade as I continued to attend handicraft exhibitions and understand the crafts from different parts of India. I got married in 2014 and moved to London. After exploring the city for a few months, I realised the potential that Indian arts had in this city and pursued my passion for ethical fashion
Named after a hamlet in the vibrant state of Rajasthan, India, Siyana is an ode to the ancestral village of the brand’s founder. Siyana seeks to nurture and encourage the individuality and craftsmanship of India’s indigenous artisans while working with contemporary ideas. The result is a fine work of wearable art that caters to a universal palate. Individually handcrafted, each of Siyana's products can be traced to a personal journey of its artisans from distinct parts of the country. We practice fair trade, working hand-in-hand with local talent to create sustainable livelihoods. Siyana means ‘protection’ in Arabic and blends beautifully with the brand’s philosophy of protecting the hand loom industry in India. Every piece of craft at Siyana narrates a personal story of indigenous artistes from distinct parts of India. Every purchase made from the brand positively impacts the lives of these artisans.