Why Handmade Still Matters: 10 Years of Supporting Urban Makers

For the past 10 years, Urban Makers has been championing independent creatives  — people who design, make, print, stitch, and build thoughtful products by hand. In a fast-moving, increasingly expensive urban environment, like London,  handmade work continues to matter more than ever.

As we celebrate a decade of Urban Makers, it feels like the right moment to reflect on why supporting independent makers is so important, and why choosing handmade still makes a real difference.

Handmade in the City: More Than Just Products

Urban life often means mass production and convenience. Handmade work offers something different — story, skill, and connection.

Illustrated London prints, small-batch ceramics, textile accessories, and thoughtfully designed homeware reflect the places they’re made in. They feel personal. They feel rooted in the city.

Explore handmade gifts by Urban Makersshop here

Meet the Maker - Hanaa from La Plante Carnivore 

Hanaa from La Plante Carnivore trading at Old Spitalfields Market

The Reality for Independent Makers Today

Running a creative business in a city like London has always been challenging — but rising rents, material costs, energy bills, and reduced disposable income have made it especially tough.

This is where community-led platforms like Urban Makers matter. Every purchase, market visit, and share helps small businesses stay visible and viable.

Supporting independent makers isn’t just about shopping — it’s about keeping creativity alive in our cities.

The Challenges & Triumphs of Selling Handmade Products Online

Christina from Forge and Thread at Old Spitalfields Market 

What Makes Handmade Different

Handmade products are built on values, not volume:

  • Small-batch production

  • Sustainable, considered materials

  • Craftsmanship developed over time

  • A direct connection between maker and customer

When you buy handmade, you’re choosing quality, individuality, and longevity.

Stuart from Stuart Hicking Art in his Studio

From Studio to Market Stall

Behind every Urban Makers product is a real person balancing creativity with the realities of running a small business — sourcing materials, pricing fairly, packing orders, and showing up to markets.

Meeting makers face-to-face or discovering their work online creates a connection that mass retail simply can’t offer.

Meet the makers → Read our series here 

Maker & Product Spotlights

Some of our most-loved pieces perfectly capture what Urban Makers is about:

Each product tells a story — of the maker, the materials, and the city itself.


Shop London-inspired gifts → / Gifts for London Lovers

Karin Akesson at Old Spitalfields Market with Urban Makers

Karin Akesson at Old Spitalfields Market with Urban Makers

10 Years of Urban Makers

Urban Makers began with a simple idea: make it easier to discover and support independent creatives. Ten years on, that mission hasn’t changed — but it’s never felt more relevant.

Cities are shaped by the people who make things in them. Artists, designers, illustrators, printers, and craftspeople give urban life its texture and soul.

By choosing handmade, you’re helping ensure cities remain creative, diverse, and full of character for the next 10 years — and beyond.

If you would like to sell with Urban Makers please apply here 

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